The Model T iPhone

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 I distinctly recall seeing for the first time—thisgoes way back, kids—something on a car dashboard that wasn’t your basicodometer, or gas tank indicator, or engine light or battery gauge: it was alittle outline of the car doors, with lights that went on when a door was open. It seemed, at the time, extremely silly—sortof like when somebody first stuck a camera on a cell phone—because, after all,who needed to know when a door was open?
 Turned out young parents did.  They loved it because they never had to worry about whether their toddler or car seat-strapped baby was going to fall out.  And it helped sell cars. That feature happened to be on a Subaru,and while it seems quaint given that nowadays you can see almost anything onyour dashboard except the future, it was very near the beginning of theJapanese assault on the US car industry. And those little door lights came to mindwhile listening to the Apple call last night—specifically, when the subject ofthe iPhone’s screen size, which is one reason the iPhone is losing share toSamsung’s large-screen Galaxy, came up. Asked by one of Wall Street’s Finest whether“there’s a long term case for a larger screen size?” Tim Cook said: The iPhone 5 offers,as you know, a new 4-inch Retina display, which is the most advanced display inthe industry, and no one comes close to matching the level of quality as theRetina display. It also provides a larger screen size for iPhone customerswithout sacrificing the one-handed ease of use that our customers love. Sowe've put a lot of thinking into screen size, and believe we picked the rightone. In other words, he said, “We don’t think so.” Now that’s perfectly fine.  Since joining Apple, and well before he even becameSteve Jobs’ successor, Cook’s been helping bring about a revolution in the waymillions of people go about their lives every day.  So who’s to argue with Tim Cook? But it called to mind Henry Ford, who likewisebrought about a revolution in the way millions of human beings went about theirlives nearly a century ago, when he offered his Model T in “any color so longas it is black.” Because, at some point, people want something different.
Jeff MatthewsAuthor “Warren Buffett’s Successor: Who It Is And Why It Matters”(eBooks on Investing, 2013)    $2.99Kindle Version at Amazon.com
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